Repaint Reporter

PPG Repaint Reporter Volume 69, Number 3 Fall 2010 executive editor Cristina Fronzaglia Creative Director T. Jon Worden Design Director Dave Buffington Design Staff John Janiec Mark Francisco Bob Santoro managing editor Meredith Simpson Contributing editors Calvinia Fields Cindy Piazza Writers T. Jon Worden Eli Greenbaum Cathy Nelson Dave Silcox Production manager Shellie Hill Contributing Photographers Walter Colley Larry Evans Dave Lehman Rick Tolhurst Jason Ware PPG Repaint Reporter is published by the Advertising Department of PPG Automotive Refinish. Send comments and questions regarding this publication to: PPG Industries Repaint Reporter Editor 19699 Progress Drive Strongsville, Ohio 44149 refincommdpt@ppg.com Or, fax to: (440) 572-6880 looking for additional copies of this PPG repaint reporter issue? Limited copies are available via two easy ways of ordering: 1) Connect to ppgCentral via www.ppgcentral.biz OR 2) Fax a completed advertising order form to 1-800-982-9518 Please reference part number on back cover D e p a r t m e n t s 4 Inside Line John Parran, PPG refinish marketing director, reviews the elements of "best in class" marketing. 5 Team PPG Up-to-date news and announcements from the world of PPG. 18 In Living Color How PaintManager ™ software is helping Gerber Collision & Glass manage its large network of paint operations efficiently and profitability. 22 PPG Spotlight Rare Aircraft perfects the craftsmanship of restoring antique aircraft with the help of Delfleet Evolution. 25 Training Update MVP introduces an Accelerated Sales & Marketing Systems course that keeps pace with the times. 28 Taking Care of Business Sunshine Autobody takes proactive moves to stay competitive in today's economy and beyond. 30 Gallery A showcase of exceptional rides wearing finishes created by PPG customers. 32 PPG at SEMA What's in store for those who visit PPG's Ditzler-themed SEMA Show booth this November. 10 AHEAD OF THE CLASS Steve Grabke's Body Shop excels as a top-performing collision center 20 MARKETING AT ITS BEST Nu-Look Collision Centers promote their business in unique and creative ways C o n t e n t s 6 GOLD DIGGER PPG-painted custom rod captures the prestigious Ridler Award 26 GREEN LEADS TO LEAN The switch to waterborne leads the way to improved performance at Valencia Coachworks 14 HOT-LOOKING HAULER PPG Show Truck showcases Delfleet ® Evolution custom color capabilities

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