FEATURE
Maserati is headquartered in Modena
(northern Italy), an area famed for its
automotive industry, as it is where
the factories of famous fellow sports
car makers Ferrari, De Tomaso,
Pagani and Lamborghini are also
located. One of Ferrari's cars, the 360
Modena, was named after the town
itself. A 290-kilometer journey from
Maserati's Modena HQ will take you to
the two manufacturing plants in Turin,
Mirafiori and Grugliasco, where its
trident-badged sports cars are built.
EXCLUSIVE PAINT SUPPLIER
The partnership between PPG and
Maserati was born a few years ago
when FCA (Fiat Chrysler Automobiles)
decided to relaunch its premium
Italian brand all over the world.
The global relaunch of Maserati
was a success, seeing sales double
from 15,000 cars in 2013 to 30,000
cars in 2014–15.
Maserati needed a premium paint
partner to support this growth. It
chose PPG because we are the only
automotive coatings manufacturer
able to guarantee 360
° support. From
design to production line to refinish,
PPG is the exclusive paint supplier
for Maserati sports cars.
Our PPG OEM business is involved
in the initial stages, helping Maserati
designers to formulate standout
colors and finishes for their latest
models. Our Refinish color experts
FROM ORIGINAL
MANUFACTURE AND
THE CREATION OF
LIMITED EDITION
MODELS TO
REFINISH, PPG
COATINGS AND
COLOR EXPERTISE
ARE NOW PRESENT
AT EVERY STAGE
OF A MASERATI'S
LIFE CYCLE.
PPG & & PPG & &
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